Do my site users needs to opt in for data collection?

  • EU user consent policy: “You must use commercially reasonable efforts to disclose clearly, and obtain consent to, any data collection, sharing and usage that takes place on any site, app, email publication or other property as a consequence of your use of Google products; and…”

Read more here

But California has the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act (“CPRA")

See if you quality for CA opt-out for CCPA

The CCPA applies to for-profit businesses that do business in California and meet any of the following:

Have a gross annual revenue of over $25 million;
Buy, receive, or sell the personal information of 50,000 or more California residents, households, or devices; or
Derive 50% or more of their annual revenue from selling California residents’ personal information.

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