The download: Chloe.ai (rebranded as ChloePay) was founded on the principles of integrity, speed, and amazing customer experience. Yet, their marketing did not reflect this - it felt utdated and the offerings were unclear. They needed a comprehensive rebrand - a revitalized website, a solid go-to-market strategy, and an elevated brand. As a B2B financial company that simplifies payments, ChloePay looked to Archera to align their brand to their vision and target audience.
Tone of voice
User journey mapping
How it works
Who we are
Our primary colors take front and center but we still want to be cautious of overusing the ChloePay Green. We want it to be used to draw attention, guide the eyes, and highlight our minimalist, modern design.
The black is to be used for front, logos, and icons. The remaining colors make up our secondary palette. Neutrals for balance, and a highlight green for the occasional extra emphasis - use it sparingly.
Green is a color of growth and good luck. It is associated with money and stability. Green conveys a sense of security and confidence in a brand.
Black is a color of power and precision. It conveys stability, modern elegance, and luxury. Black demands your attention and conveys authority.
ChloePay enables businesses to offer more payment options to customers with the channels they use most - SMS, Email, Whatsapp, and Mobile Web.
They believe in evolving the way payments are processed to align with the changes in technology and people’s habits.
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